Engagement is the big opportunity (at least for today)

[fomayof928@mowline]

Threads is available via mobile and desktop with a closed API. You can only view profiles and posts on desktop, but posting on the mobile version still feels personal.

A little attention from a brand can go a long way. While italy b2b leads we wait for a native Threads analytics tool or API access—whichever comes first—we’re prioritizing quality of engagements over quantity. What we lack in concrete KPIs, we’re making up for in surprise and delight.

A post from Sprout Social on Threads about Elmo going viral and reminders about showing empathy to social teams. The post received a response from the official Instagram for Business Threads account.

However, we understand that senior leadership may not be too keen on dedicating time to a network that lacks the reporting functionality needed to prove its value. If you still believe Threads is the right play for your brand, sell them on the opportunity for 1:1 connections with customers, influencers and fans.

Threads is its own thing
If you haven’t noticed yet, text-based social media is having a moment.

You can’t talk about Threads without talking about X (formerly known as Twitter), BlueSky, Spill or any of the other emerging players in the social media landscape. Naturally, a lot of the conversation veers toward comparison. It seems there can only be one network to rule them all, and people want to know who it’s going to be.

The truth is, the social media landscape is fragmenting. A few networks have turned into many, each with their unique user base and engagement norms. It’s a new era of social media, all about authenticity and community—which will look different across platforms.