3.* SEO checklist
The item with an asterisk is for those who aim to be excellent students: a checklist of 300 items for checking a website before promotion .
Advanced level
You've got your first results from SEO.
Now you're working on both search rankings and conversion.
1. Presentation "6 steps to building a selling website"
In the presentation, Evgeny Letov examines classic questions:
What is better: to increase sales or to “create a mood”?
Does the director's photo on the main page sell?
How does a customer make a purchasing decision?
What to show to convince him?
Watch Evgeniy Letov's presentation " 6 steps to building a selling website ".
Yandex excludes bad sites from architect phone number dataresults. Even if you make a site honestly, it is still good to know what Yandex does not like:
AGS-40: How websites come under fire for bad behavior.
Minusinsk (quick check) - filter for purchased links.
3. Behavioral factors
Yandex takes into account how the user behaves on the site. If he lingers, reads texts, clicks buttons, Yandex gives the site pluses.
Cunning programmers have begun to "wind up" behavioral factors: to force special programs to imitate human behavior. The punishment for this is stronger than for buying links or low-quality content - violators are excluded from search results for 9 months.
Instead of cheating behavioral factors, improve them: read the article about the service for attracting real users to evaluate a site .
But if you really want to, you can use white hat methods - organize surveys, quizzes and giveaways This is not even cheating, so Yandex will not punish you.
Useful for all skill levels
Universal content: useful for both beginners (to learn) and veterans (to refresh their memory).