5 ways to increase sales on social media using Sprout Social

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Instagram post from Target with a product tag for a book titled "Living Wild" and a product detail page on the next screen.
4. Made by Mitchell
Makeup brand, Made by Mitchell introduced a product that was exclusively available on TikTok Shop. The brand took advantage of TikTok’s LIVE shopping feature for its initial launch.

The brand had collaborated with TikTok creator, Melissa canada b2b leads Jade for this collection. So the two parties had a duel livestream on both their accounts. This attracted 50,000 LIVE views combined and a total of 2.4 million product views. The livestream session even had a 100% sell-out rate.

Brands should follow suit and take full advantage of TikTok’s LIVE shopping feature to engage shoppers in real-time. You can even maximize your reach with influential content creators.

The brand further encouraged sales through mystery beauty bundles. People were buying these mystery bundles on the brand’s TikTok Shop and creating unboxing videos. This helped to build a buzz around the collection and persuaded others to buy their own mystery boxes.Two side-by-side TikTok screenshots: The left screen showing a mystery box packing process and the right screen showing the TikTok Shop product showcase from Made by Mitchell.

Image Source: Statuo

1. Know your audience
Align your social commerce strategy with your target social audience for maximum engagement. Choose products and messaging based on this specific customer subset instead of simply repeating what’s on your website.