assistance to an SMM specialist or PR person in preparing a content plan and creating relevant post texts;
assistance to a contextual advertising specialist, of course, in preparing advertising campaigns.
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Why Know Search Query Types
Depending on the intent (needs, tasks, marketing pains), users want to find different types of landing pages. And this means that search engines should apply ranking formulas differently. SEO promotion tactics should be different.
The main difference, for example, in SEO promotion of a blog is that the user does not want to buy right now. He only collects information about the future product. And expresses his intent with a certain type of search query. Blogs are aimed at the information needs of buyers. Therefore, Yandex and Google give priority to informational pages rather than commercial ones for informational search queries - articles, press releases and other similar pages.
At the information gathering stage, it is useful to teacher phone number data the user a blog
When the task is to promote an online store or a corporate website , the tactics change. If the user is at the stage of choosing a product contractor, looking for the best price offers or fast delivery, then he enters other search queries into the search - commercial ones. In this case, Yandex and Google give priority to commercial pages - main, categories, filter pages or product cards.
At the stage of choosing a contractor, the user needs to show the product card, category or main page
Search engines Yandex and Google can determine the type of user search query on the fly and adjust the ranking formula. As a result, the user, depending on the intent, sees either informational or commercial landing pages. Therefore, the search optimizer must change the SEO tactics according to the sales funnel, according to the types of search queries.