What does a message template look like?

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Message Templates
Pre-approved messages that can be sent both inside and outside the "24h Customer Support Window". This type of message can be used to send notifications with an active opt-in in the conversation. Approval of message templates is done by WhatsApp and CM.com. For approval, you can use your own message templates or even existing message templates provided by your WhatsApp Business solution integrator (CM.com).

If you want to contact your customers malta telegram number database outside of this 24-hour customer support window, i.e. you want to start a conversation with a notification (after receiving the opt-in from the customer), you can only do so through message templates. This option was created to prevent customers from receiving spam messages from businesses and to maintain the high value of WhatsApp as a channel for interaction between customers and businesses. This is why Message Templates must be pre-approved.


A message template can consist of text, emoticons (smilies) or WhatsApp-specific formatting. A message template can consist of up to 1024 characters. To personalize the message, you can use numbered variables {x}. Each of these variables can be populated with letters, numbers, special characters and spaces. To explain it better, we will use an example:

Hello {1}, thank you for your order! We will contact you when your order is ready to ship. You can track your order with the number {2} here {3}. Have a nice day!

Since WhatsApp Business is intended as a channel to send useful information and provide customer support, sending advertising, marketing and promotional messages is prohibited, and message templates containing this feature are disapproved. For more information on the commercial policy, click here ."