Remarketing y retargeting

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Although they are often used interchangeably, the differences between retargeting and remarketing are important. Retargeting is a technique that uses cookies to track online users and present them with ads based on previous interactions with your website. Remarketing, on the other hand, encompasses broader activities such as sending indonesia phone number details emails to people who have abandoned a shopping cart or presenting personalized ads based on browsing history. In practice, retargeting is one of the tools used within a remarketing strategy.

The similarities between remarketing and retargeting come from the fact that both strategies aim to increase conversion chances by retargeting people who have already interacted with your brand. Both remarketing and retargeting use data about users, such as browsing history or interests, to present them with personalized ads.

Remarketing will help you increase your sales.



Whether you want to put an end to the problem of abandoned carts in your store, create brand awareness among your customers, or increase product sales, remarketing is a great strategy for your business. There are many tools that allow you to segment your audience and offer product ads that better fit their preferences. Analyzing user data is key, but remember to protect customer data and constantly monitor the effects of the campaign.