You may also encounter Recycled Traps in old subscribers that you don't send emails to often. Those that are forgotten in your database. Potentially, they could turn out to be forgotten because you haven't sent anything to that address via email in years and you never received that bounce.
But there are even more ways you can accumulate Spam Traps . For example, from some people who have filled out a sign-up form but then don't want to receive an email after doing so. In other cases, a person might accidentally misspell their address and that misspelling or mistake could be the address of a spam trap.
How to solve the problem of spam traps
Spam Traps are designed to identify senders with irresponsible list-building techniques. And who do not follow protocols. So you won't find a public list of Spam Traps so you can fix the problem. If you have one at all.
The only way to find and remove them is to take a hard look at and analyze the quality of your overall mailing list.
Because spam traps don't belong to real people. So they usually don't behave like an engaged subscriber. Most spam traps don't show any interaction. Like clicks or opens. If you properly manage your inactive subscribers, you're likely to eliminate your spam traps as well.
Ask subscribers for permission
The best way to run an email marketing campaign is to ask your subscribers to confirm their interest in your messages. It is another strategy to separate engaged subscribers from those who do not confirm. And these could be spam traps.
But even if you manage to identify them and remove them from your list, it may just be the symptom, not the cause. You need to study how they got on your list in the first place. And fix your list-building strategy to avoid them. Generally, traps will show up in your most recent signups or in the oldest inactive segments. So make sure you focus on both of these to keep spam traps off your list.
Tools to manage your database
mdirector
At MDirector we will help you automate unsubscribe and bounce management. Our email marketing software offers unsubscribe management for all emails sent . And it automatically processes bounces in order to cause as little “ pain ” as possible for email providers and ISPs.
Our advanced reporting system provides detailed information on unsubscribe and bounce management. Marketers will be able to access a simple and visual dashboard. It compiles all this information and user feedback. All information, country code philippines mobile including raw data, as well as consolidated reports that can be easily exported in CSV or Excel.
double-opt-in
1.- Never buy an email list
When you buy a list, you don't know if the email addresses were collected correctly or not. So there's a reasonable chance you're buying Spam Traps . Don't take the risk.
2.- Use the double opt-in subscription
By using double opt-in you can ensure that an email address belongs to a real person. This is the best way to detect typos and fake email addresses that could be spam traps.
3.- Validate the new email addresses
Use an address validation tool on your signup page to catch typos and non-existent email addresses before they become part of your mailing list.
Keys to managing your existing subscriber list
List of subscribers
A.- Disable bounced email addresses
You need to pay close attention to bounce notifications, bounces, and make sure you remove invalid email addresses from your active mailing list before they become spam traps . Make a list of invalid addresses to remove so you can make sure you don't end up with the same address again or accidentally send it again.
B.- Manage your inactive subscribers
Chronically inactive subscribers are of no value to your campaigns . And some of these addresses risk becoming spam traps for addresses that don't exist. You should delete them as soon as possible. You shouldn't let any more time pass.
Why do you have Spam Traps if you generate databases with double opt-in and your records are legitimate?
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The answer to this question is usually that you have probably acquired subscribers from registration providers or third parties. Often these companies do not comply with the double opt-in requirement. Or they buy the databases from others who already have them with Spam Traps for one of the reasons mentioned above.
When you hire the services of these providers, you must demand in writing that they have been obtained with double opt-in registrations, that the databases are updated and do not include old emails, and that bounced and inactive emails have been eliminated.
If you have ever had problems with Spam Traps or you think you may have them due to a lack of updating of your database, please contact us. At MDirector we will help you automate the management of unsubscribes and bounces. Our email marketing software offers you unsubscribe management for all the emails you send.