Choosing a Selling Formula or Scheme for a Script

[Rakhiraqsdiwseo]

Here again, the conditions of the future shooting are important. Let's say the video is planned to be 10 minutes long. There is enough time, you can use the formulas AIDA, AIDMA, ACCA, AIDAS , other or more detailed templates - schemes that include not 4-5, but 7-8 points. Gradually, calmly immerse the viewer in the material, show the product from different, attractive sides.



But when the essence and message need to be condensed into 30 seconds, and done brightly and sharply, the ODC formula or, for example, PPPP comes to the rescue .

Or, if before the video is created it becomes stockholder phone number data that the sales text should be spoken by a calm, balanced person, it will not be possible to give him a provocative text written according to the ODC formula. It will look unnatural, even ridiculous. The universal AIDA will do here.



To choose a formula or scheme and write a sales script, you also need to consider the properties of the product. Thus, rational ACCA will work when there are many positive arguments - as for a technical product, a sample, a winner of many competitions and a leader in ratings. And, for example, PPPP will help out when creating a beautiful picture of a country trip on a sightseeing tour or a foreign cruise.

Create a selling script
Who will write a selling script?
Answer: the author of this text. The procedure has already been described in the article. It remains to study the topic and discuss the details. To order a script, write, call or fill out the form on this site.



A separate topic is the script for KVN. Also a description of the future production, but not a selling one. Read about developing a script for KVN in this article.

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