Who is your target audience?

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This is the second key point. We talked about it at a basic level in our last article . We will return to it in the future and look at it in more detail.

Content Marketing Planning
It will be "tied" to the principle of creating israel telegram number database a network, which the user should eventually get into. The content planning itself at the moment in the same social networks has a "flash" format color. It does not lead to anything and does not rely on anything. In 90% of cases, these are just one-time situational publications, which subsequently turn into information noise on our screens.

To avoid this at first, stick to the first rule that we talked about in our VKontakte community .

Frequency of publications
Many content creators try to take on the heavy burden of frequent publications and also quickly burn out or give up. After all, if you move away from the "flash" format, then writing reviews three times a day that meet normal requirements (or at least one of them from the link above) is extremely difficult and you need to devote a whole working day to this.

Information concentration and frequency of publication
It is very often inversely proportional. Simply put: the better the content and the less fluff it contains, the less often it can be published. The "blurred eye" syndrome appears in the user precisely with frequent publications or the lack of their uniform distribution within a certain period.

Content variability
As Sergey Zhukovsky said in his webinar on infobusiness: “People are divided into auditory, visual, and those who like to read text.”

What follows from this?