How to Use Email Marketing, Write a Sales Letter, and Avoid Being Mailed to Spam
The efforts of a copywriter and marketer will be wasted if an email ends up in the trash. Here 's what you need to do to avoid this:
Use different templates , on the target audience.
Take pauses – don’t be intrusive, don’t send 100 letters a day, forcing the recipient to send your correspondence to the trash.
Ask to unsubscribe from the mailing list if you don’t need it.
Do not use spam words . "Promotion", "Win", "Not spam", "Success" and other words, the full list of which can be found on the Internet - their mention with a high degree of probability will send your message to the trash.
Write content letters - useful in content, which vk phone number data useful to the interlocutor: telling about interesting, necessary company news for the client, informing about benefits, warning about breaks in work.
Use domain mail so that the recipient can tell by the mailbox name that the letter came from a familiar organization.
Email Marketing and Current Copywriting Trends in Sales Letters
In conclusion, a little more about the content of texts for e-mail newsletters, about what works today:
Personalization . Addressing one person, highlighting the interlocutor from the crowd.
Emotional connection . Avoiding cliches, templates, bureaucracy. Using the feelings and desires of the addressee.
Minimalism . No canvases of words. A potential client, looking at a letter 10 pages long, is unlikely to allocate 30 minutes of his time to read it.
Reaction to the actions of the interlocutor . Precise answers to questions instead of sending general instructions, explanations, recommendations - a demonstration of a good attitude not only to the buyer, but also to the person.
Thank you for your attention. Please read other articles. For example, the interesting material "A meaningful post on Instagram" .
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