3 reasons to upgrade your reports with social media summaries

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They earn executive buy-in
When leadership can’t immediately connect how social influences honduras b2b leads different parts of the business, they’re less likely to throw their support behind the social team’s efforts.

We asked social marketers how they plan to connect the value of social to business goals in 2024 in our latest Sprout Social Index™ report. More than half (60%) plan to quantify the value of social media engagement in terms of potential revenue impact.

A green graphic from The 2023 Sprout Social Index™ listing the top ways marketers plan on connecting the value of social go business goals in 2024.
A standard social report can contain dozens of unique KPIs. Each has their own importance, but only a select few ladder up to your unique business goals. An executive summary creates space to spotlight those metrics so their impact is crystal clear.

Capitalizing on these opportunities to communicate results can help secure executive buy-in when it’s time to ask for things like additional budget and resources. Suppose you want to increase your budget for a paid social campaign. You stand a much better chance of winning your finance executive over if you can show them how your social campaigns are performing and measure the return on investment.

There’s power in personalization
Social media is no longer exclusive to your marketing team. Leaders across customer care, product development, human resources and more now have a stake in your social strategy. When it comes to results, they’re all looking for something different.

Executive summaries can tailor your reports to the expectations of several unique audiences, so you can accurately showcase your impact. Sprout’s My Reports tool–part of our Premium Analytics–allows teams to scale this process through the power of annotations. Users can create team-specific text annotations that provide rich context on strategic goals and big wins as they relate to the collaborator’s discipline.