Ideal buyer: image formation, description example
Ideal buyer
The ideal buyer is always one person. The one who bought your product or used your service today.
He alone decided whether to take it or not, handed over the money, transferred it to the card, agreed on a barter. Or gave instructions to others.
But to what extent his image coincides with the already developed, average concept depends on the marketing strategy, which should define the characteristics of a potential client as accurately as possible.
The ideal buyer is a part of the target audience. The brightest representative, a symbiosis of distinctive qualities and the owner of the most common work and life nuances.
To create such a description, you need to try to cashapp phone number data as many people as possible who are interested in the product or service. Find out their aspirations, life goals, hobbies, inclinations. All this will come in handy when the advertising campaign begins: the listed points will need to be calculated.
The formation of an image consists of several stages:
Research . This includes a survey of product users, potential buyers, visitors to an offline retail outlet or website. It is advisable to analyze active actions in social networks. Clarify the opinion of colleagues and acquaintances belonging to the desired audience segment.
Answers to questions should include information about age, marital status, place of residence, education, hobbies. Provide information about work, position, specialty, responsibilities. Touch on values, characteristics of life aspirations, presence of problems. Indicate contacts with competitors and use of their products. Talk about visited places on the Internet: sites, portals, forums, social networks and sympathies in the online space.
To cover a significant number of people, such a study can be ordered for money. Or you can do the work yourself, but spend more time on creating and posting surveys, interviewing and collecting information.