How social media fits into the proactive marketing picture

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Another example of proactive marketing is how Mexican fast food chains like Chipotle and Pollo Loco capitalize on National Burrito Day to earn all-time high sales every year around the haiti b2b leads holiday. These brands plan for the event, advertising their locations and mouth-watering deals much in advance, to ensure customers choose them over the competition.

Mexican food brand Chipotle uses proactive marketing to advertise its locations and mouth-watering deals much in advance for National Burrito Day to ensure customers choose them over the competition.

Social media empowers brands to engage proactively with audiences. It facilitates real-time conversations and prompt responses to customer comments and inquiries. These interactions hold the key to valuable insights to inform future brand strategies.

Social listening
Social listening data catalyzes proactive marketing. According to The State of Social Media Report 2023, 91% of leaders believe social data is critical to understanding customer needs, while 89% believe it’s key to predicting future market trends.