According to Fred Reichheld, it is not the numbers that matter, but the strategy of turning neutrals and critics into promoters. Therefore, be sure to look at the result in dynamics. If the assessment grows in relation to the previous period, you are doing everything right.
Important: You can only get the correct venezuela telegram database result with the appropriate sample size. This can be a problem for B2B companies or startups. Make sure you have a sufficient number of respondents from the total number of customers. You can use the Socioline calculator for this .
NPS: Measuring Brand Loyalty
How to conduct a survey
Conduct a survey by phone, email, SMS, pop-up messages. You can use the free SurveyMonkey service or use Google Doc to create it.
When to conduct a survey
Each company chooses the frequency of NPS measurement for itself. For example, the drug ordering and booking system megapteka.ru conducts a survey after each order:
NPS: Measuring Brand Loyalty
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