"Write, shorten" for search ads

[moumitaakter4407]

Copy: parse the headlines and texts of competitors' ads, add them to your advertising campaigns without rewriting them, but only replacing the company name.

Get inspired:

analyze several competitors' ads;
identify their pros and cons;
adapt the benefits to the specifics of your netherlands telegram database company (mention your advantages, prices, discounts, delivery times, etc.).
Read also:


From the field of website design

Copy: find a competitor's website that you like, give the designer and developer the task of copying the website along with the entire structure, the sequence of blocks on the pages and even some texts.

Get inspired:

understand that on someone else’s website you like the minimalism of the design and the high information content;
create your own website structure taking into account your areas of work;
order content with maximum facts about your company and real photos;
draw a minimalist website in the brand colors, into which the created content will fit well.
Notice the pattern? Copying requires much less effort and time than creating your own based on what inspired you. Copying requires almost no thinking, while creating something new based on someone else's example requires thoughtfulness and deep analysis. You need to understand:

what specific thought, idea or solution attracts you to someone else’s work;
why they attract, what do you like about them or what seems useful to you;
can this solution be adapted to your work;
how the idea will change after adaptation.
Here's another example. Let's say you need to create an ad to be displayed in Yandex search for the query "Chanel perfume in Moscow". You have only 2 advantages to mention in the ad: a 500 rub. discount on the first order and free delivery. To get new ideas, you parse competitors, for example, using the parser from click.ru. You get something like the following picture.