3. Clarify and align your brand’s TikTok goals

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Some brands are active on TikTok “just because.”

Of course, adopting a social platform for the sake of it is a recipe for off-course content and poor performance.

Consider how you can align your social media goals with your hungary b2b leads TikTok metrics and presence. For example, are you purely building brand awareness? Driving conversions and traffic?

Your goals will ultimately determine which metrics you benchmark and measure over time. Not to mention how you approach your content and engagement strategy. This again highlights why it’s important to have your priority TikTok metrics available at a glance to make decisions holistically.

Have you dug into your TikTok metrics yet?
Tracking TikTok metrics is still unexplored territory for many businesses and brands.

But there’s so much you can learn from your data if you take the time to dig into it. From driving leads to building awareness, a pulse on your numbers can help you move the needle ASAP.

If you haven’t already, check out how Sprout Social’s TikTok integration helps brands manage their TikTok analytics and content from end to end.


You’re in a meeting with senior executives and stakeholders and they ask you to quantify your team’s performance across social channels and accounts.