Usability analysis of the shopping cart on the website

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We have detailed material on upselling and cross-selling technologies .

Clear notations
People get used to the generally accepted symbols. We all know that the basket of an online store is indicated by an image of a supermarket trolley. But this symbol can be misleading:

Usability analysis of the shopping mexico telegram database cart on the website

It's better to use a familiar and understandable cart:



Quick purchase
Not everyone wants to go through full registration on the site, fill out forms, enter captcha, etc. According to research by Baymard , 24% of users leave the cart because of mandatory registration.

Another obstacle is the mandatory restoration of access to the account. The user may have already changed the phone number or email to which the password is sent several times.

Don't force customers to buy only through registration - in most cases it is not needed at all. Provide a choice:

Usability analysis of the shopping cart on the website

If you offer registration, explain why it is needed: to participate in a bonus program, to receive special offers, to receive a promo code, etc.