Follow and be part of the conversation

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Whilst Facebook, Snapchat, Instagram and Pinterest may seem like the most popular social media channels trending now, Whatsapp is silently going about killing the market. Get familiar with Whatsapp broadcast lists — join them and experiment with different ways of using them.

Facebook posts or tweets are seen about 1 in 100 times, but posts on Whatsapp broadcast lists are seen 8 in 100 times. Message groups are far more engaged than some social media channels, and offer a more targeted opportunity with captive audiences.


Whatsapp is growing 100x faster than Twitter, a result of shifting needs and behaviours qatar phone number library and a desire for the ‘’Snapchat like’’ privacy and intimacy that social media channels aren’t providing.



If you’re a brand that exists on social media purely to be followed — you may find it doesn't work so well for you.

Make sure you’re actively engaging with your audience and industry thought leaders and influencers and talking, sharing, liking, re-posting or tweeting offering unique commentary. If you don’t care or believe in the channel, then perhaps it’s not right for you — find something you can be involved in and focus your social media energy there.


78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium)



If your ecommerce site has a social media channel, then it has a platform for customers to not only praise you, but to publicly air any grievances. Be switched on and check everything that is posted regularly so you can respond. This is also a good way to spot and report any trolling activity that may be targeting you. Be assertive and in control of your channels at all times.