At first, very sterile creatives were used.

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Lead Ads were removed from the old VKontakte account on March 1, 2023. But MOAB began testing campaigns in VK Advertising in advance. The most effective among them were campaigns with Lead Ads.

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VK Advertising Certification: Why You Should Take It and Who Can It Be

Among the key settings, the following macedonia telegram database can be highlighted:

audience age: 21–45 years (the most able-bodied segment of the population);
Key queries – focus on shift work and job search with the widest possible pool of phrases.
An important decision was to complicate the application form. Several new items were added to the questionnaire and the logic of interaction with the ad was slightly changed. There were fewer junk requests, and the number of motivated applicants increased. Below are two screenshots: the first is the old form, the second is the new one with a button to proceed to filling it out.

MOAB Agency Case: How to Bring 2,000 Conversions Per Month Using the New VK Ads Account and Click.ru Ecosystem

When launching campaigns in MOAB, we were in constant contact with VK moderators. It helped that click.ru clients receive priority technical support on this advertising platform.