In total, since the document was signed, marketplaces

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The statistics were provided by the Federal Antimonopoly Service (FAS). Wildberries, Ozon, Yandex Market and AliExpress Russia blocked 2,066,806 product cards for the first quarter of 2024. Most of the blocked cards related to electronics, lighting equipment, construction tools, cosmetics and sportswear.

"Good practices for interaction between marketplaces, copyright holders and sellers in the context of preventing the sale of counterfeit products" -document, which latvia whatsapp resource consolidates practices for interaction between marketplaces and copyright holders and sellers to combat counterfeit goods. It was developed in July 2023 by the Non-Commercial Partnership "Association of Corporate Lawyers of Russia" (OKYUR), FAS, marketplaces and copyright holders.

have blocked 4,498,816 product cards. Blocking occurs after analyzing complaints from copyright holders, the results of examinations, test purchases, and checking documents that confirm the origin of the goods.

The document also recommends that copyright holders use the brand's personal account to identify suspicious products and interact directly with the seller. In addition, the "practices" list "red flags" that should alert marketplaces: low product price, multiple returns due to poor quality, the seller having several offers for the same product code, etc.

"Based on the results of the implementation of OKUR practices, the problems and proposals related to their application are summarized. In particular, OKUR is preparing a "white book" that will include the most effective examples of using the practices," a representative of the FAS press service told ComNews. According to the idea, the "white book" will show how to effectively combat counterfeiting using real examples. In addition, the agency reported that it plans to extend these practices to the CIS countries.

A representative of the Ozon press service told a ComNews correspondent that the marketplace checks product cards manually and using machine learning models, uses neural networks, studies customer reviews, and uses a "brand account" to combat counterfeiting. Before entering Ozon, sellers are required to have the necessary documents.

Wildberries has a service called "Digital Arbitration" - with its help, copyright holders can directly contact sellers and check the documents for the goods. If the seller cannot provide them, the marketplace hides the goods. This was reported by a representative of the marketplace's press service to ComNews. Wildberries also has goods marked "Original" and a filter for goods whose authenticity has been confirmed.