5. Present results of your campaign

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As you run your campaign, you can use the Campaign Planner netherlands b2b leads to evaluate how your current content is performing, fill potential gaps and use additional tags to test and optimize your campaign.

Create a detailed report that presents the collected data and analysis in a concise and actionable manner. Keep your key stakeholders in mind to make sure the report addresses their interests and concerns in an accessible format. With Sprout My Reports, you can create automated reports and schedule them for delivery via email. You can also export reports in real-time as a PDF or shared link.

While explaining your overall campaign performance is important, digging into your top and lowest performing is also valuable. Filter the Post Performance Report by your campaign to sort your content by your relevant KPIs. This will help you uncover themes around which posts performed well and which didn’t so you can optimize for future campaigns.

A preview of Sprout's Post Performance Report, showing performance metrics across several social media networks.
If you forgot to add posts to your campaign when initially scheduling, you can retroactively add tags in the Post Performance Report. Rather than adding posts individually to your campaign, users with Premium Analytics can tag them in bulk using the search and filter functionality to bring those posts to the forefront.