Automatic ad generation tool for social networks

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Rate optimizer and KPI control. In e-commerce, you have to work with thousands of product items, each product has its own marginality, demand changes depending on the season and promotions, prices tend to change, and two identical-looking products may have different technical characteristics.

Logic constructors, which are inside such systems, help to manage auctions automatically. As target indicators, a store can set, for example, a decrease in CPO, an increase in the number of conversions, a certain ROI value, and so on.


An example of implementing a rules editor in K50 for automating bets
Example of implementation of the rules editor in K50

Advertising accounts of social networks also have their own tools for automation of campaign work. For example, in the Facebook advertising account you can set rules for the campaign: manage the display time or disable ineffective creative.


Example of a rule for setting up automation of a Facebook switzerland email list Ads campaign
Example of a rule in Facebook Ads

Of course, social media advertising account tools are often imperfect. For example, you can only set rules with "AND" logic, but not with "OR". Most of the work on social media advertising is still done manually by a targetologist.

Checking the availability of advertising pages. Online stores create landing pages for specific products, categories, or, for example, promotions. To ensure that advertising does not work in vain, the marketer must be sure that the landing page is available at any given time (and that the advertisement links to the desired landing page, and not to some other one).

End-to-end analytics and reports. All contextual advertising management systems collect data at all stages of the funnel across all channels and generate reports from them.