Outbound vs inbound lead generation

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Inbound lead generation might be somewhat similar to outbound lead generation, however these two strategies are vastly different. Here's how;

1. Outreach approach
Outbound lead generation involves reaching out directly to the prospects. In this case, your sales team initiates the contact via methods like cold calling, email outreach or social media.

On the other hand, inbound lead generation chief vp compliance email list involves creating resources or value so your prospects are attracted to you. In this case, your prospects initiate the contact by interacting with your resource and offering you their contact details.

2. Controls and permissions
In outbound lead generation, your leads don't exactly consent to you reaching out since you initiate the contact. However, in inbound lead generation, they give express permission through the lead generation form to be contacted about your offerings.

3. Outreach channels
Outbound lead generation consists of mostly paid channels like advertising or PPC, targeted email, telephone and social outreach, or even networking. Inbound lead generation on the other hand uses more SEO, content marketing, social media marketing, or community resources like infographics, industry reports, and more.

4. Lead qualification
Outbound leads are often less qualified because since they didn't initially express interest in your business, your sales team has to spend more time nurturing them before they convert. Inbound leads are considered more qualified because they have already shown interest in your business and so they are easier to convert.