How to define the target market?

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Defining your target market is a key part of your marketing strategy. The more accurately you define your target audience, the more effective your efforts will be. Let’s look at a few steps that will help you in this process.
1. Product analysis
Start with a deep analysis of your product or service. Think about who it is for chile phone number list and what problems it solves. For example, if you sell high-quality sporting goods, your target market will include those who are serious about sports and value high quality.
2. Market research
Market research helps you understand who is already buying your product or service and who might be interested in the future. This can be done through various studies, surveys, customer interviews, and market data analysis.
3. Market segmentation
The market can be divided into several segments, depending on factors such as demographics, geography, behavior, and consumer preferences. For example, segmentation may include dividing customers by age, income, location, or hobbies.