Recommended Marketing Automation

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As described below, there are several different ways to identify where a customer is progressing in the buyer’s journey.

1. Scoring model: In lead scoring, you assign different scores to each possible action that a user may make, and based on the total score, you can understand how close they are to a purchase. Actions can be scored like this - opening an email (2 points), clicking a URL to enter a website (2 points), viewing a specific product page (3 points), downloading data about a product (5 points) - arriving at a total of 12 points. Creating a scoring system can be time-consuming compared to a trigger model, as you have to design complex scenarios and it requires a high level of marketing expertise to correctly assign scores.

 

2. Trigger Model: Trigger model does not require as complex a setup as scoring model, it involves targeting campaigns to a group of users who have already taken a specific action. You can segment all users greece telegram number database who have visited your site more than 10 times in the past month and have registered as a member, and then send them highly targeted emails, knowing that they are likely to be hot prospects and have entered the purchasing process.

To choose the best marketing automation system for your company, determine which of the following stages you are currently in.

stage


A solid marketing system with sufficient resources and budget

Advanced tools with extensive functionality such as scoring, scenarios, reporting, personalization, and SFA/CRM integration

Reliable marketing system, but with few resources and a small budget

Same as above, plus consulting support is a must

You are still in the early stages of building your marketing system, but you have plans to have resources and budget available as soon as possible.

Since you first need to strengthen your marketing system from the bottom up, choose a tool that can easily track leads and conduct email marketing, and has the potential for future growth as a product

Lack of strong marketing system and resources