Churn rate is probably the most remembered when we talk about SaaS metrics. And it couldn't be any different .
In this business model, where payments are recurring, retention is essential to obtain a return on customer acquisition costs (CAC). Therefore, working on satisfying these customers and reducing churn should be a priority before any intention of stepping on the accelerator. Paraphrasing Skok, in free translation, there is no point in trying to fill a leaky bucket.
Product
This is another topic that is present in poland phone numbers almost all of our articles related to the SaaS market. Product quality. And we don't just talk about this to highlight the qualities of VendaERP, it goes beyond that.
The point is that it doesn't matter what the prospecting and conversion tactics are, or what the quality of the post-sale relationship is. The fact is that this business is, first and foremost, about the product.
Stable, functional, intuitive software that has the resources to deliver on its promises is essential for customer satisfaction. You see, we don’t expect a computer program connected to remote servers to never experience instability. But being ready to offer solutions instead of creating more problems is crucial for growth.
Just like when assessing churn , paying attention to satisfaction indicators such as NPS is important here too.