Lead generation is the stage of the sales process responsible for finding potential buyers of your solution, using demand generation strategies based on your business's ideal customer profile.
If you're confused about the concept of leads, I'll help you out by giving you an example. Imagine that you've been hired to sell English courses, but you haven't made your first sale yet.
The first thing you should do to sell is pick up the phone, get a list of contacts, and start approaching them, right?
No! In reality, you need to take a few jordan phone numbers steps before talking to someone.
The first of these is defining your ideal customer profile (ICP).
Now that you know who to sell to, you need to generate your list of contacts (leads), and to do so, you must choose a method based on your ICP.
Finally, you can start approaching people, got it? That's great!
And if you can't generate opportunities, what happens? You don't sell! If we imagine that your sales process is a machine, leads are the fuel that makes this machine work.
Are you ready to learn how to generate leads? In this post, you'll learn how to:
Identify your ideal customer profile;
Take an x-ray of your customer base;
Define your business's lead generation strategies;
Structure and execute a lead generation process.