Check out our guide to infographics for marketplaces on our blog.

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Photo 360⁰
This type of photo is a collection of photographs edited into a continuous slide show, similar to a video.

360⁰ photos are often confused with 3D models of products. But 3D models are created in a graphic editor, and 360⁰ photos consist only of images glued together.

For photography of small products, a turntable and a fixed camera are most often used. The table rotates, and a static camera takes a series of pictures.

Large items are filmed using the opposite principle: the item is stationary, and the camera moves around it on rails.

After gluing the photos together, you can upload them to the product card of the online store.

If we are talking about a marketplace, all photos can be uploaded to your personal account, and the platform will edit them itself.

360⁰ photos look much more realistic than 3D models, and their creation is much cheaper.

What is rich content and how does it increase conversion in an online store and marketplace
360⁰ photos help buyers examine the product in detail from different angles