For example, large e-commerce companies such as 91APP can connect with client information to create brand-specific traffic values. ! Super 8-Benefit maximization mentality You can easily achieve segmentation through data analysis or AI. Leverage our strengths to obtain more customized services and resources through third-party partner API connections and modules. Crescendo Lab: Master UID to measure return on investment, increase adhesion and conversion rate KaiHsuan, business development manager of Crescendo Labs, shared the importance of mastering UID and emphasized that using UID as the core of marketing data will effectively achieve target conversion. He also explained how to use the Deeplink diversion link to understand the user acquisition cost of each channel.
After measuring the investment return of each channel, he used Shopping 99 to guide the psychological test to LINE, and the cost of acquiring new users was less than 1 yuan. , Triumph Underwear uses the method of guiding consumers to join LINE friends after checkout , and shares successful cases such as gaining more users. It even shares how to carry bahrain phone number data out second-level diffusion on LINE official accounts, such as through questionnaires or The game method classifies friends, and then the background of Crescendo directly selects the target objects for communication. Just like Kangbao uses the process of playing game questionnaires to label users, all this information is affixed to the UID, and the labels are used after the event. After further screening to identify those who want to be remarketed, the effect is very obvious, nearly 20% more people are bound, and the user acquisition cost is less than 10 yuan.
At the same time, questionnaires and games can of member gets member through sharing, increase the intensity of interaction with users, and reduce the spam of messages in the past; and for e-commerce customers, through systematic linkage, they can After tracking consumers who added to the shopping cart but did not check out, they sent LINE messages later to strengthen checkout reminders for friends. For example, Queen shops only made a shopping cart module for 8 days during the Valentine's Day band, but the click-through rate was low. It exceeds 60%, and the actual revenue is also growing at a high rate. From this, we can understand that not only the conversion numbers are astonishing, but the automated system operation also simplifies the cumbersome setup process of remarketing for e-commerce customers.