Target audience definition can be done for a brand, a company on a global level, and for the sale of products or services.
Establishing the profile of those who might buy from your company should be the first action within your marketing and sales strategy. It is a more comprehensive concept, as it visualizes the profile of your buyers in the following way:
Women, between 20 and 30 years old, currently estonia phone numbers studying or having completed higher education, who enjoy physical activity;
Men, from the Northeast, between 15 and 20 years old, high school education, active social life;
Women, aged between 60 and 70, single, retired and with children.
This is what we call a fictitious company or customer profile that groups together standard characteristics of the organization's best customers.
The best customers are those who generate the best results, are satisfied with your product/service and are loyal to your company.
Unlike the target audience, PICs, when well defined, help the company's marketing and sales strategies to be executed assertively.
Once you have the information about the PICs in hand, you can develop prospecting strategies, scripts, communication materials and an active approach with leads.
To help define who the PICs are in your company, it is worth using some resources, such as applying a questionnaire or simply calling the group of your best customers.
This contact will be important to help identify relevant characteristics that can help.
After that, just compile the data and identify the characteristics that are most expressed.
Then, just choose a model from a tool of your choice and share it with everyone on the team.