For example, try not to make your forms look like forms . When you create more fun pieces, you give users a different feeling. In fact, you might even encourage them to fill them out more.
Take risks with shapes and appearance. If you want to differentiate yourself from your competition, do things differently. If the user is not used to interacting with a different piece, they will feel the need to do it just to try it out.
Make sure your form provides a personalized experience and added value to the user.
Take care of the small design details.
Provide value before asking for anything in return.
Use motivation to your advantage. To do this, there are different persuasive techniques that can help you.
Create forms from gamification .
However, to avoid the main landing page errors related to forms, you will need to have a indonesia phone number sample good tool that allows you to create them. In addition, you should know that your landing page form should ask for just what is necessary .
That is, if the fields to be filled out are not absolutely necessary, remove them. The user may get tired and leave the form halfway or, directly, not start it out of laziness.
5.-
landing page errors testimony
It doesn’t matter if your offer is powerful or if your landing page has an impressive design . Users are likely to have questions about your product or service. In fact, trusting a brand, especially when a user finds your website for the first time, is quite a challenge.
The most powerful way to address this problem of mistrust is to use strong, highly credible elements. These include testimonials , customer reviews, industry awards, etc.
6.- A bad mobile experience
mobile landing page errors
In 2019, responsive designs should already be mandatory. However, one of the biggest landing page mistakes today is providing a poor, unoptimized mobile experience.
Designing a mobile-first landing page should be your priority . Therefore, follow best practices to avoid making landing page mistakes related to mobile design.
7.- Your visual content doesn't tell a story
Landing page errors Hero image
Videos and images are good allies for landing pages, as long as they are related to the value proposition, complement the main message or clarify users' doubts. However, depending on the goal you want to achieve, it will be better to include one type of content or another.
You can choose from different types of hero images for landing pages if you want to add value and a touch of personality . But if you really want to take visual content to the next level, run A/B tests with multiple images to see how users respond to the photos.
8.- Slow loading times
errors in landing pages speed
The loading speed of your website penalizes conversions . That's why it's one of the landing page errors you should never overlook.
All your work to create a perfect landing page will be for nothing if users leave before the page finishes loading. In fact, as the web matures, user expectations about loading times become more prevalent. And many are falling behind.
Landing pages that take more than 2-3 seconds to load lose more than 50% of visitors . And that's the majority of landing pages . Don't be part of this category.
To avoid this, keep an eye on loading times. This should be one of your priorities. And this involves a number of key factors:
Use a fast hosting.
Keep your web code clean.
Minify your website files. (HTML, CSS, JS, etc.)
Perform regular speed tests.
Optimize images.
Minimize page redirects.
Follow some good practices to avoid errors in landing pages regarding loading speed.
With Landing Optimizer, MDirector's landing page generation software , you can create powerful desktop and mobile landing pages in just a few minutes. And best of all, you'll be sure not to make the most common landing page mistakes.