Throughout this text, we will talk about the concept of lead qualification from the sales department's point of view, without covering the marketing view of this stage. This happens because it is common for some sales processes to require lead qualification to precede the sales department's first contact with each lead.
“Time is money.” You’ve probably heard or read this phrase at some point in your life. Who knows, maybe it’s something that accompanies you in all aspects of your life, both personal and professional, and we’re being redundant here.
In the corporate world, every time wasted on uae phone numbers something that doesn’t add value to processes eliminates an opportunity to bring in relevant business for the organization. Lead qualification helps optimize the sales team’s time by removing leads that don’t fit with the brand.
This leaves more time to focus on building a genuine relationship with prospects who are potentially closer to signing a contract.
Without this filter, you run the risk of opening up space for detractors to join your base. Have you ever thought about having several of them dissatisfied with your product/service, promoting your brand negatively, contributing to the increase of important indicators for the business, such as LTV (Lifetime Value) and Churn .