wide: classic and hardware manicure; express manicure; men's manicure; children's manicure; varnish coating; gel polish coating; removing gel polish; nail extensions; nail correction; SPA treatment and hand massage; nail design. As technology develops and new materials emerge, the list of services may expand. Target audience of nail service The salons are mostly visited by women aged 19 to 50. They go for procedures from 1 to 4 times a month depending on their needs and financial capabilities.
Men also use the services of nail service workers, but mom database number is several times smaller - about 10% of the total number of clients. Salon visitors can be divided into regular and new. In turn, regular customers are divided into the following subgroups. Young girls from 17 to 22 years old . Mostly students. They prefer manicure with bright colors. They practically do not order care procedures due to their age and excellent condition of the skin of their hands.
Women aged 23 to 30. Working. Mostly they prefer something basic in terms of coverage, timeless classics, especially those who are forced to follow the office dress code. Of course, among them there are also lovers of experiments, as well as those who follow trends. Skin care is also not in demand among this category of clients. Women aged 30-38 . , skin care is ordered by a third of them. Ladies from this category often sign up for a manicure before the holidays. Men from 18 to 50 years old . They prefer a basic manicure and sometimes hand skin care. Women 38+ .