App Marketing Continues to Grow in Asia

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The good news is that Asia Pacific leads the world in mobile app growth, and with that comes opportunity. Looking further, we find that the top three markets leading the growth are: Vietnam, Singapore, and Malaysia. With a population of approximately 450 million people on the Asian continent, this is a region that cannot be ignored. With this in mind, let’s take a look at what any up-and-coming marketer can expect when looking at current app growth trends in Asia.


First things first: get localization right. A lot of the work that goes into an app is certainly translation, but to be successful with a new app you’ll also need a crack localization team. This is important for bringing out any cultural nuances in the platform. Unfortunately, many teams have tried to launch a new app in Asia only to find that the specs didn’t match local expectations. Make sure you get these things right from the start to avoid some major issues later on.


Now that you have an app platform, you want to make egypt telegram number database sure people can find it. Seach is important when it comes to finding your app, so setting up SEO from the outset will also bring advantages. Depending on the market, this may be very different to how your marketing team is used to working. Correct use of words and expressions in the local language, as well as any images and data your client uses to set up will be key. Find a strong local marketer who really understands the situation to help set this up.


After you’ve done a lot of the necessary preparation, you may feel like it’s time to dive in. The next step is to beta test your app. Use native speakers and local users to get important feedback before finalizing it. Beta testing can be open or closed, use this time to really dig into how the app works and what doesn’t. Then keep improving. Finding some strong partners who can assist with this process will make the app even better.


You really need to research your target market as well. Where are free games? That might work in China, but probably not in Japan. What about video? That might be great in Vietnam, but might have a better angle in Korea. Whatever your target market is, make sure you really understand the core local trends before you jump in. Asia may be a high-growth region for apps, but if you don’t do your homework, you’ll likely fail the test.