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Finally, this qualification process can also be automated so that marketing automation sends out alerts when new hot leads in your target are identified. This significantly reduces the time it would normally take to put together a list of leads to pass on to sales.

 

② Email distribution
Email marketing is an essential part of marketing automation services because it allows you to conduct lead nurturing and maintain relationships with all your potential customers. Regular email newsletters and targeted, personalized emails can give your customers the gentle nudge they need to consider your business.

If you want to learn more about email marketing, check out our free eBook at the link below▼


Many marketing automation tools offer a feature called triggered emails, which lets you set up an email or series of emails to be automatically sent in response to a “trigger,” which is some kind of user action (like submitting a form). In more advanced tools, you can set up automation for a series of email campaigns, where each email is determined based on a user’s recent action.

 

For example, if you send an email introducing a new dominican republic telegram number database product and they open it, then a week later, the next email will be automatically sent - an invitation to your webinar. This time, if they ignore it, the marketing automation tool can wait a few weeks before sending them the next email sharing a free resource like an e-book. This way, you can deliver content that users want or find most useful at the perfect time.

 

③ Sales tasks and reminders
Marketing automation is primarily used by marketers, but sales reps can use it, too. When hot leads are detected in your database, marketing automation tools can automatically assign a sales rep to work with them, then send notifications every time the lead interacts with your website.