One of the first steps in creating a company is to define a business model , after all, it is how the company creates, delivers and captures value for its customer – explaining it in a simplistic way.
Among the various types of existing business models, in this article, we will focus on the B2B model – Business to Business – which sells a product or service directly to a business. Here we will see some peculiarities, characteristics and, mainly, tools that will help your company sell more and better.
I believe that if you were turkey phone numbers attracted by the title of this text, it is because you have already had some experience or are curious about the B2B model. And I assume that you have already realized (or will still notice) that the process of selling to another company is a little more complex and time-consuming than selling directly to the consumer (B2C – Business-to-consumer), right?! Lol.
So, before we get into the main topic of the article, and get even on the subject, I suggest you understand the differences between these models: We have an article on our blog that talks exactly about these differences, see: 5 golden tips to sell more in B2B sales . It is essential to be able to position yourself in the market and outline strategies to sell, combining efficiency and effectiveness.
There you go! I believe we are now on the same page about the differences between these models, right? Right! And now you may be asking yourself: “ Okay , fine! I understand that these are different models, different complexities, and this requires a specific strategy from me and the company I work for. But what do I do and where do I start?”
Excellent question, dear reader! My goal here is to introduce you to tools that will make it easier for you to reach your potential customers. So, without further ado, let's go, baby.