Hyperpersonalization
If you work in B2B sales, you must be familiar with the CRM tool, which is practically indispensable for the sales sector today.
With the centralization of information that this system brought, a trend was strengthened: the personalization of sales approaches.
After all, we are dealing with a demanding romania phone numbers consumer in their decision-making process, so it is necessary to have a complete view of the customer's behavior to make a personal approach and build a solid relationship with them.
Solution Selling
In recent years, the sales process has become somewhat complex. Today, we are not selling a product, but rather a solution to the consumer's pains and desires.
Solution Selling is a technique that explores this current dynamic: the salesperson raises questions about the customer's pain points, suggests a solution and prepares to reinforce the value of that solution.
Inbound Sales
Another well-known trend that has already been explored by many companies is Inbound Sales, which involves attracting potential customers through content.
In this model, the sales and marketing teams align efforts to seek opportunities.
Because it has proven to be efficient, Inbound Sales is far from falling into disuse.
Outbound Sales
Despite the success of attracting customers, active prospecting continues to be the basis of the sales process, especially in the B2B scenario.
Evidently, Outbound Sales needed to reinvent itself to have space in sales strategies.
The trend we observe is the generation of leads through Inbound, while qualification and nurturing are the responsibility of Outbound.