What is native advertising and how to work with it?

[aminaas1576]

How does native advertising differ from other formats and in what cases does it work better than banners, direct mailings and ads selling head-on? What types of native advertising exist today and what tasks do they solve? How to choose a platform for placing native content and how to analyze the effectiveness of a campaign?

MAED Editorial
Share
Read later
In the endless flow of information on the Internet, most users do not notice and consciously avoid advertising (according to statistics, more than 85% of people skip it). If you have tried different classic formats and traditional advertising channels, but still have not received the required volume of applications and sales, then it is time for native advertising.

Native advertising is useful, interesting and valuable information for a specific poland customer email list audience with an advertising message inside. It does not contain explicit calls to purchase, but it does contain relevant content, personalization, user experience and solutions to current problems and issues. Due to this, the audience perceives native advertising as part of the content, it does not cause rejection, breaks through “banner blindness” and works as a recommendation.

Native advertising can be embedded into almost any content format: it can be an article - informational, educational or entertaining, a case, a selection, a review, infographics, a post, a newsletter, a video or audio clip, a test, an application, etc. It is important to understand that "native" does not hide its commercial task, but solves it through the benefit for the reader.

Now let's take a closer look at what native advertising is, what its advantages are, where and how it should be placed, and what problems advertisers may encounter.