By default you will find a product group

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You can also create multiple ad groups within the same campaign, which then share the name, store account, country of sale, inventory, and campaign priority.As I mentioned before, to set the bids for the campaigns you will not use the keywords but the product groups.But how are they created?

that contains all your inventory, but you can then go and create other smaller groups.

Product groups are still subgroups of your inventory and help you decide which products you want to use the same offer and campaign strategy.

For each product group, which can be further subdivided into a maximum of 7 subdivisions, you will also need to insert various attributes:

As we mentioned earlier, Google Shopping does not use turkmenistan business email list keywords, but you can set negative keywords to prevent your ad from appearing in unwanted contexts.

When you create your campaign, in the pages menu, click on keywords and click on +.

You can then add negative keywords directly to your campaign or ad group.

If you want to add a broad match keyword, Google will automatically insert synonyms and any plural/singular and masculine/feminine versions , etc., such as: glass, glasses, chalice, calici…

If you want to insert a keyword to exclude with a moderate phrase match , you will have to enclose it in quotation marks, such as “running shoes”, whereas to exclude a keyword with an exact match, you will have to insert it in square brackets, such as [trousers].

Choose the type of Shopping ads
But how many types of shopping ads are there?