The Brand Awareness objective allows advertisers

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Notoriety
Increase awareness of your brand or business by: highlighting posts, promoting your page, and reaching people geographically close to your business.

Brand awareness
show ads to people who are likely to remember them. The Brand Awareness objective also provides the Estimated Ad Recall Lift metric. This is the number of people who are expected to remember the ad within the next two days.

Coverage
Reach allows you to show your ad to as many people as possible in syria business email list your target audience: this type of campaign is paid for every 1000 views . You can also set the maximum number of times a person can see your ad.

Consideration
By the time you move to the consideration stage , people already know the brand . These are campaigns that allow you to generate interaction with customers in such a way as to increase their trust . A consideration campaign lends itself to different objectives. Let's find out.

Traffic: ads are shown to people who are most likely to click directly on the website link. The traffic campaign is the recommended strategy if you want to create an audience of people who have visited the website and is suitable for bringing people to the company blog or e-commerce site : the ads will be shown to people who are most likely to click on the website or e-commerce link .
Engagements: These indicate the different interactions such as likes, reactions, shares, comments or page likes. Engagements will be shown to the people who appear most interested in interacting with a post: this is a suitable objective for social proof because it allows you to significantly increase the number of likes on posts within the page.