The Essential Guide to B2B Email Marketing

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What is B2B Email Marketing?

B2B email marketing is the use of email in B2B businesses to foster customer relationships and promote purchases. Email strategies differ greatly depending on whether you are targeting individual consumers or another company.

For example, in B2C sales, customers often make impulse, quick purchases on a whim or a whim, whereas in B2B, the buyer's journey is much longer and involves multiple stakeholders. For this reason, B2C bosnia and herzegovina telegram number database emails often consist of sales campaigns such as limited-time offers, while B2B emails are educational, focused on building a positive image of your brand and gently guiding customers toward an eventual sale.

 

Why is email still so popular in 2022?
 

Highest ROI of all marketing methods


Source: The Nielsen Company

For over a decade, email has provided the highest ROI of all marketing channels, surpassing SEO and online advertising. This is thought to be because you can get started with email marketing at a very low cost. At most, you will need to invest in an email marketing tool or marketing automation, but there are affordable beginner-level tools available nowadays. Additionally, email marketing is fairly simple to learn, so you don’t have to spend too much time acquiring any technical skills ahead of time, but can honestly jump in and get started.

 

Global use, regardless of region
Email is a communication tool that is basically shared and used throughout the world, regardless of region or language. Although in terms of social media, in Japan, LINE is very popular, while in China it is WECHAT, and in Malaysia it is WhatsApp or Facebook Messenger. You need to develop a new social media marketing strategy for each country. However, you can easily reach customers in any country through email.