On the contrary, formal restaurants tend to use blue to prolong their customers' stay , just as “all-you-can-eat” restaurants choose blue to reduce
The Colors of Time: What They Are and How to Use Them in Your Ads
If we told you to think about a future trip, what colors would you use in your head to imagine it?
Strange question, we know. But when you have to understand the unconscious, you have to ask yourself questions like that.
In 2017, in fact, some researchers started from oman business email list this very question to understand how time and colors interact with each other in our imagination .
The result?
The further away an event is, the more we prefer to imagine it in combinations of only black, white and grey.
Use it in your ads : if the sponsored subject is, for example, an event far away in time, test a creative that depicts it in shades of gray.
Conclusions
Now you have in your hands simple yet powerful strategies to make the most of fundamental colors, their meanings and unconscious effects on the human mind.
At this point, if you manage a brand, we recommend that you review your color palette based on what you have learned so far.
Make sure that his values, communication style and goals do not conflict with the perceptions suggested by his colors .