Increased conversions: in the

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, even and especially when something goes wrong. A satisfied customer is a customer gained: they will decide to buy again, will speak well of your e-commerce or in any case will remain subscribed to your newsletter, for example, with which you can do some great remarketing actions.
pre-purchase phase, the customer may be struck by endless doubts and questions both on the functioning of the product, on details of the services offered or to understand if that good or service can actually north korea business email list meet their needs. A prepared customer care, both technically and empathetically, is able to increase conversions as it can "convince" the customer to purchase by explaining what the advantages of the products or services offered will be.
But be careful, I'm certainly not saying that customer service should push and convince to purchase, but accompany the user in his choice: selling something forcibly to the customer could lead to dissatisfaction with both the product and the experience, and it is exactly the opposite effect that we want to obtain from customer care.

Increase earnings with good customer care

Strengthening the brand reputation: offering the customer assistance with excellent technical preparation that quickly finds the solution to their doubts and problems is what will differentiate you from your competitors. If even just one satisfied customer speaks about you to someone, the positive word will start to go around and around again, increasing the knowledge, but also the reputation, of your brand compared to others.
Ecommerce that do not offer good customer service are destined to fail precisely because they do not have a good reputation.