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Considerations for implementing marketing automation

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What are MA (Marketing Automation) Tools?
Before explaining the benefits, let’s first have an overview of MA (Marketing Automation) tools and how they differ from similar tools SFA and CRM. 

What is the MA tool?
MA (Marketing Automation) tool is a tool that automates belgium telegram number database marketing activities centered around customer acquisition and business meeting generation.

There are many types of MA tools. Some are expensive, powerful, and provided by global IT vendors, while others are simple, low-cost, and targeted at small and medium-sized businesses. Here are some of the main features of MA tools:

Ability to centrally manage and sort lead information collected from various sources
Features to understand potential customers’ online behavior (e.g. tracking and log analysis capabilities)
Features that automate marketing campaigns based on each potential customer’s behavior (scenario creation, scoring features, etc.)
Features to assist with content creation and marketing campaigns (email distribution, form creation, etc.) 
 

MA tools can be said to be tools that utilize the above functions to efficiently carry out the process of cultivating and screening potential customers.
 

Now, let us see the difference between “SFA” and “CRM” to have a clear understanding of MA tools. 

 
The difference between this product and SFA and CRM
"SFA (sales force automation)" refers to tools that support sales activities, while "CRM (customer relationship management)" refers to tools that build good relationships with customers.

These three tools, including MA, are called marketing support tools, but each tool targets a different audience, as follows:

MA: MQL = potential customers in the interest or information gathering stage
SFA: SQL = Prospects in negotiation or proposal stage
CRM: Existing customers who have already done business with you once. 
 

Furthermore, MA tools are primarily used in marketing departments with a focus on conducting marketing campaigns more effectively. On the other hand, SFA and CRM have many overlapping functions as both are used in sales departments with the goal of improving results and customer satisfaction by organizing sales activities. It is important to understand that MA tools and SFA/CRM have very different purposes.