It is important to communicate what will change and what will remain the same because customers may worry that changes will make the product/service worse and react negatively because of such expectations.
Let's sum it up: how to do rebranding correctly? , fonts, logo. It is a complex and labor-intensive task that requires fundamental changes within the company. If you audit the brand, identify its strengths and weaknesses, and make changes based on the needs of the audience, then the changes will help the company enter new markets and increase sales.
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Rebranding is not just updating the design
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