In an era where thousands of online brands are contending, consumers are bound to choose the one they are familiar with. According to statistical research by marketing expert Dr. Jeffery Lan, people have to see a brand an average of 7 times before leaving an impression, no matter where it is. A certain period of time must be laid out in advance to capture the hearts of consumers. It is recommended that LAP advertising operations be divided into three intervals to carry out marketing activity objectives: 1. Thinking period - Repeated exposure creates brand mindshare In the four weeks before the event, it is necessary to collect potential customers as much as possible. The first priority is to develop new customers.
Traffic ads can be used to allow LINE Tag to collect traffic interested in the event products; or friend-adding ads can be used to direct traffic to the official LINE account. Friends, you can receive first-hand south korea phone number data news when the event goes online. At the same time, it also reduces the competitive situation of bidding with major brands when the event officially starts. At this time, the advertising materials do not have to be mainly shopping guide content and content that promotes the brand image. It can more easily win the favor of consumers and help the brand have a good impression. 2. Comparison period - word-of-mouth operations strengthen brand trust.
After remembering your brand, online inquiries, evaluations, and unboxing sharing are a decisive part of the consumer's shopping journey. Using relevant media and KOL materials can once again enhance the impression. You can add appeals such as being prepared in advance and never being late in your copy.In addition to using traffic ads to continuously attract new customers, you can also use conversion row ads to target "similar audiences" who have purchased before. You can try to amplify this stage. revenue direction. 3. Buying Period - Create urgency to finalize the order In the week before Mother's Day, many customers with clear needs will come to the door.