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received 2.9% in the capital of the resale platform for luxury bags and accessories The Cultt, RB.RU learned. Analysts estimated the value of the entire company at 0.6–1.2 billion rubles.

ntities, Paryshev first entered the capital of OOO Kult (the platform's Russian legal entity) on October 1. At the same time, an impact venture fund with a separate focus on supporting female foundersZerno Ventures(JSC Zerno Ventures) increased its share in the company from 14.68% to 20.21%.

On October 1, the company armenia whatsapp number databa se also increased its authorized capital by 11%, to 13 thousand rubles. All founders of The Cultt — Anna Avtaykina, Daria Zosimenko, Maria Manaeva, Tatyana Moshkova — reduced their ownership shares from 21.33% to 19.22%.

The Cultt has not yet commented on the changes in the founders. Zerno VC and AstraLab have not responded to RB.RU's inquiries at the time of publication.

Byaccording to ForbesBefore launching The Cultt, Avtaykina developed media products at Yandex, Manaeva developed products at the adtech startup AstraLab, Ermakova promoted the Russian swimwear brand Pache, and Zosimenko worked as a personal stylist.

By the end of 2023, Kult's revenue increased from 8 million rubles to 155 million rubles. The company came out of the red, its net profit exceeded 16.6 million rubles.
Freedom Finance Global analysts valued Kult LLC at 0.6–1.2 billion rubles, noting the high growth rates of the company's financial indicators.

"The financial statements of Kult LLC under RAS are presented only for the past two years. They demonstrate high growth rates of revenue and net profit, although in fact a net loss was recorded in 2022. Judging by the company's EBITDA and the growth rate of its business over these past two years alone, the value of Kult can be estimated at 0.6–1.2 billion rubles," the analytical company told RB.RU.

Alexey Pavlyuchenkov, chief analyst at the investment platform Zorko, states that the resale market in Russia has been growing at double-digit rates in recent years – from 10 to 15% per year.

"If we take international statistics as a starting point, according to which the share of used goods in the luxury segment is about 15% of the entire segment, we will get an estimate of the Russian luxury resale market in the region of 60 billion rubles," the expert believes.

According to Pavlyuchenkov, competition in this market, especially in the area of ​​resale of luxury brand bags, is high and continues to intensify. The leader is Oskelly, followed by growing platforms Second Friend Store, The Cultt, Ex-bags and Spin4Spin.

"We predict that the result of such competition will be an increase in the platform's marketing costs and a gradual decrease in the marginality of such businesses. I would estim