Attracting the right people to your business can be challenging, but fortunately, there are digital marketing and marketing automation applications that can make this process easier.
This area of communication offers features to help companies of all sizes create a dialogue and close relationship with their target audience .
And one of its main aspects, Inbound Marketing , is responsible for attracting people's attention through channels such as websites or blogs. But for this to happen, the strategy must make the public want to consume even more content, moving through the sales funnel .
Therefore, landing pages emerge as one of apparel company database the best conversion options , did you know?
In this article, we will explain what landing pages are , what their main elements are, and which metrics to monitor to know if your effort is worth it. Check it out!
What is a Landing Page ?
Translated as landing page , the term defined any and all pages that a user accessed to enter a website.
An example of this is when we use Google Analytics in English, one of the behavioral dimensions displayed is “ Landing Pages ”, which in the Portuguese version of the platform becomes “Páginas de destino”.
However, in the digital marketing scenario, landing pages are presented with the main focus on converting visitors .
These pages often have fewer elements and links than a website's homepage . In marketing, this is a page where you can fill out a form in exchange for more valuable content, such as e-books or infographics.
What are the main elements of a Landing Page ?
Now that you understand what a landing page is , it's time to learn how to create pages that truly serve their purpose: conversion.
Therefore, some elements are essential for building a successful landing page . See below what they are!