How Often to Perform NPS

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The interval of cuts depends on the type of activity. A fitness center, salon, restaurant or cafe monitors the NPS index continuously after each visit. An online store — approximately once every three months. Or after each purchase, if the client does not buy very often.

There is a recommendation to measure NPS twice. For example, an online store can survey a client before and after delivery of the goods. This makes it easier to understand how well the company's marketing works (forming expectations) and what the client actually feels after receiving the product. It is convenient to assess in which half of the customer journey something could go wrong.

We conduct NPS ourselves once every six months. For businesses azerbaijan whatsapp number data that require complex pre-project research , integration, and project settings, this is a suitable frequency. For B2B businesses, you can measure NPS before and after signing a contract.



How to Prepare NPS Form
There is a whole range of platforms and services for building NPS, which contain both very simple and very sophisticated forms that allow you to brand the survey. Cost from $7 to $100 per month: Testograf, Survio, SendPulse, SurveySensum, Survicate, AskNicely, Zonka Feedback, SurveySparrow, Delighted, Alchemer, Nice Reply.

If you do not conduct NPS over the phone, it is better to use the simplest tools. For example, " Yandex Forms ". There you will find options for template surveys.

Important : when choosing a service, take into account the requirements of Russian legislation for the processing of personal data.