What is an in-app message?

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Encourage users to take action!
In-app messages are a feature that allows you to display images, text, buttons, etc. in a pop-up to users while they are using the app.

A major feature of this method is that it allows you to display messages at the right time to encourage specific users to take action.　



Typical examples include notifications about micronesia email address campaigns and coupons, information about recommended products, announcements on how to use the app, and reminders to review the app, which can have a variety of effects.



What is the main difference between in-app messages and push notifications?
So what is the difference between in-app messages and push notifications?　　



First of all, push notifications will appear as a pop-up on the lock screen even when the app is not running.

Therefore, a major feature of this app is that it can attract users' attention by sending messages and encourage them to launch the app.



However, push notifications cannot be displayed without the user's consent.

Therefore, you can only appeal to users who have given permission to receive push notifications.



Also, if you send a large number of push notifications without any purpose just because you can send as many as you want, users may become annoyed and your retention rate may decrease.



On the other hand, in-app messages can encourage users to take action or prevent them from abandoning the app by appealing to them while they are using the app.

Another advantage is that it offers a high degree of freedom, allowing you to include not only text but also images, and that messages can be displayed as long as the app is in use, even without the user's permission.